#REACH2014 – Summary
REACH Conference April 4 – 5, 2014 With nearly 300 students and alumni and 24 incredible speakers, AdvertiseThis’ REACH conference sparked into life a previously quiet interest in marketing and […]
#REACH2014 – The Economics of Advertising and Digital Technology – Swati Bhatt
By ANEESH RAI Though she was unfortunately unable to join us for REACH, Swati Bhatt, Professor of Economics at Princeton, was kind enough to share her presentation and a short […]
#REACH2014 – Keynote: ‘I Bequeath thee’: Michael Goldberg
(By ANEESH RAI) “If you’re interested in accelerating in the industry, it will be around the time I will be decelerating. So I want to find my successors and the […]
#REACH2014 – 360 Degree Experience Panel
(By LACEY-ANN WISDOM) The 360 Degree Experience Panel was an excellent juxtaposition of charismatic marketing voices. Adam Goldstein ‘81, Guy Yalif ‘94, and Jade Guanchez-Leet ‘06 had a lot of […]
#REACH2014 – The Politics, Power and Values of Corporate Branding: David May ’80
(By ANEESH RAI) “It’s not about the product, it’s also about the politics” stated David May, CMO of AIG. His talk, titled “The politics, power, and values of corporate brands” […]
#REACH2014 – Real-Time Marketing: Jade Guanchez-Leet ’06
(By LACEY-ANN WISDOM) From the beginning, Jade Guanchez-Leet’s talk was explosively engaging. Guanchez-Leet ‘06, started off her talk with giveaways that quickly captured the attention of the eager audience as […]
#REACH2014 – REACHtalks
(By ANEESH RAI, ALIISA LEE, LACEY-ANN WISDOM) The second day of REACH saw the much-awaited series of REACHtalks, a set of TED-talk style presentations by five of our speakers. […]
#REACH2014 – Careers in Marketing and Advertising
(By ALIISA LEE) “Let’s just have a nice open conversation!” opened Eric Hermelee, moderator for Saturday morning’s panel, Career in Marketing and Advertising. Joined by Tom Butta, Wendell Collins, David […]
#REACH2014 – Personal Branding: The need to be different: Steven Savino
(By ANEESH RAI) “The days of producing half-million dollar television commercials are over.” echoed Steven Savino, Professor in the department of Marketing at Lehigh University. We belong in an age […]
#REACH2014 – Beauty is only skin-deep what lies beneath?: Kat Peeler ’85
(By LACEY-ANN WISDOM) The problem with marketing and advertising beauty products is that there is no unified definition of beauty. As a result, the marketing division of L’Oreal is charged […]