REACH Conference April 4 – 5, 2014 With nearly 300 students and alumni and 24 incredible speakers, AdvertiseThis’ REACH conference sparked into life a previously quiet interest in marketing and advertising on Princeton’s campus. Session topics ranged from advertising’s storytelling power to careers in marketing, from spontaneity on Twitter to personal anecdotes of self-discovery. Undoubtedly, REACH’s […]
By ANEESH RAI Though she was unfortunately unable to join us for REACH, Swati Bhatt, Professor of Economics at Princeton, was kind enough to share her presentation and a short paper on the ‘Economics of Advertising and Digital Technology’. The full document is available upon request. Advertising works in the very first place because of […]
(By ANEESH RAI) “If you’re interested in accelerating in the industry, it will be around the time I will be decelerating. So I want to find my successors and the people who will take over tomorrow” said Michael Goldberg, Partner and CMO of Deutsch, in his closing keynote ‘I Bequeath Thee’. Mr. Goldberg brought the […]
(By LACEY-ANN WISDOM) The 360 Degree Experience Panel was an excellent juxtaposition of charismatic marketing voices. Adam Goldstein ‘81, Guy Yalif ‘94, and Jade Guanchez-Leet ‘06 had a lot of wisdom to impart as they fielded questions about marketing and advertising from moderator, Professor Steven Savino, and the attendants of the REACH Conference. They provided […]
(By ANEESH RAI) “It’s not about the product, it’s also about the politics” stated David May, CMO of AIG. His talk, titled “The politics, power, and values of corporate brands” focused on the power struggles and challenges faced by corporate brands in maintaining their worth and influence, and the value of having that brand-name. In […]
(By LACEY-ANN WISDOM) From the beginning, Jade Guanchez-Leet’s talk was explosively engaging. Guanchez-Leet ‘06, started off her talk with giveaways that quickly captured the attention of the eager audience as she yelled, “anybody from NJ?” As a few hesitant hands went up, Guanchez-Leet picked a lucky conference attendee to win a free Coca-Cola giveaway. Soon […]
(By ANEESH RAI, ALIISA LEE, LACEY-ANN WISDOM) The second day of REACH saw the much-awaited series of REACHtalks, a set of TED-talk style presentations by five of our speakers. Our first REACHtalk was by Thomas Butta, CMO of Appnexus. The topic of his presentation was ‘Noise – how to rise above it’. He spoke […]
(By ALIISA LEE) “Let’s just have a nice open conversation!” opened Eric Hermelee, moderator for Saturday morning’s panel, Career in Marketing and Advertising. Joined by Tom Butta, Wendell Collins, David May, and Jessica Wey, and the panel’s attendees, Hermelee led a discussion that centered around the career options available in marketing, as well as helpful […]
(By ANEESH RAI) “The days of producing half-million dollar television commercials are over.” echoed Steven Savino, Professor in the department of Marketing at Lehigh University. We belong in an age where you have to brand not only the product you sell, but also your company, and also you, the individual. Professor Savino opened the talk […]
(By LACEY-ANN WISDOM) The problem with marketing and advertising beauty products is that there is no unified definition of beauty. As a result, the marketing division of L’Oreal is charged with creating products that appeal to people that come from all walks of life. Kat Peeler, ‘85 quickly listed off a couple of L’Oreal’s beauty […]
