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Princeton’s First Fashion Marketing Panel (April 9, 2013)

BY KATHERINE KANEHANN On April 9th, Advertise This held Princeton’s first-ever fashion marketing panel.  Representatives from Cartier, Shiseido, Ann Taylor, Valentino, DKNY and Madeo were present, offering their insider secrets about marketing their particular label. Though there were many commonalities between the marketing strategies of each brand, there exists a distinct direction that made each brand […]

All-Day Intro to Marketing Seminar with Rod McNealy ’72 (February 16, 2013)

By KATHERINE KANEHANN Back from last year by popular demand, the Introduction to Marketing Seminar with Princeton grad Rod McNealy ’72 was held Saturday, February 16th.  The event was co-sponsored by Career Services. McNealy himself is now the Principal of McNealy Advanced Communications, at the same time conducting marketing and advertising courses at the Wharton […]

Lunch with Liz Arnold ’98 of Google (February 7, 2013)

By KATHERINE KANEHANN Last Thursday Advertise This! sponsored a discussion over lunch with Liz Arnold, class of ’98.  The discussion began with a brief general history of Liz’s education and experience prior to her current job as University Programs Specialist at Google.  The floor then opened up to a question and answer session between attendees […]