AppNexus 11/19

AppNexus provides the technology that empowers companies to buy and sell online advertising programmatically. During the company’s visit on November 19th, Veronique Valcu, Senior Manager of Brand Marketing at AppNexus declared that the company was “No longer a tiny boot-strap start up.” The company is now seven years old, and has currently raised up to […]

Google at Princeton (9/22-9/23)

The room dissolved into laughter as Google representative, Raine Katz, said, “If you think the freshman fifteen was a problem, come to Google. There’s food every 150 feet.” Katz is an account planner specializing in healthcare at Google, and her passion for her work and company are absolutely infectious. At the Google Information session sponsored by […]

Communications and Media Night (10/1)

BY JULIA SCHORN ’17 Communications and Media Night, co-sponsored by Princeton University Career Services and Princeton Advertise This, was a huge hit with over 100 students in attendance from a variety of years and concentrations. The Intimate and casual setting in the Career Services office provided the perfect opportunity for students to have one-on-one and […]

#REACH2014 – Summary

REACH Conference April 4 – 5, 2014 With nearly 300 students and alumni and 24 incredible speakers, AdvertiseThis’ REACH conference sparked into life a previously quiet interest in marketing and advertising on Princeton’s campus. Session topics ranged from advertising’s storytelling power to careers in marketing, from spontaneity on Twitter to personal anecdotes of self-discovery. Undoubtedly, REACH’s […]

#REACH2014 – The Economics of Advertising and Digital Technology – Swati Bhatt

By ANEESH RAI Though she was unfortunately unable to join us for REACH, Swati Bhatt, Professor of Economics at Princeton, was kind enough to share her presentation and a short paper on the ‘Economics of Advertising and Digital Technology’. The full document is available upon request. Advertising works in the very first place because of […]

#REACH2014 – Keynote: ‘I Bequeath thee’: Michael Goldberg

(By ANEESH RAI) “If you’re interested in accelerating in the industry, it will be around the time I will be decelerating. So I want to find my successors and the people who will take over tomorrow” said Michael Goldberg, Partner and CMO of Deutsch, in his closing keynote ‘I Bequeath Thee’. Mr. Goldberg brought the […]

#REACH2014 – 360 Degree Experience Panel

(By LACEY-ANN WISDOM) The 360 Degree Experience Panel was an excellent juxtaposition of charismatic marketing voices. Adam Goldstein ‘81, Guy Yalif ‘94, and Jade Guanchez-Leet ‘06 had a lot of wisdom to impart as they fielded questions about marketing and advertising from moderator, Professor Steven Savino, and the attendants of the REACH Conference. They provided […]

#REACH2014 – The Politics, Power and Values of Corporate Branding: David May ’80

(By ANEESH RAI) “It’s not about the product, it’s also about the politics” stated David May, CMO of AIG. His talk, titled “The politics, power, and values of corporate brands” focused on the power struggles and challenges faced by corporate brands in maintaining their worth and influence, and the value of having that brand-name.  In […]

#REACH2014 – Real-Time Marketing: Jade Guanchez-Leet ’06

(By LACEY-ANN WISDOM) From the beginning, Jade Guanchez-Leet’s talk was explosively engaging. Guanchez-Leet ‘06, started off her talk with giveaways that quickly captured the attention of the eager audience as she yelled, “anybody from NJ?” As a few hesitant hands went up, Guanchez-Leet picked a lucky conference attendee to win a free Coca-Cola giveaway. Soon […]

#REACH2014 – REACHtalks

(By ANEESH RAI, ALIISA LEE, LACEY-ANN WISDOM) The second day of REACH saw the much-awaited series of REACHtalks,  a set of TED-talk style presentations by five of our speakers.   Our first REACHtalk was by Thomas Butta, CMO of Appnexus. The topic of his presentation was ‘Noise – how to rise above it’.  He spoke […]