Take a look at what we have in store for REACH 2014! Attendees have a wide array of speakers and presentation topics, ranging from budget marketing for a startup to personal branding and standing out. Once you have validated your ticket, you will receive an email allowing you to select your session.

Friday
5:00-6:15pm Keynote
- Global Insights Driving Local Engagement with Lorraine Hansen (President of Global Snacks at Pepsi Co)
6:30-7:30pm
- Brand and Storytelling Power: Real world practices, battles and lessons with Eric Hermelee (Senior Director of Marketing at Microsoft)
- Ethnography and Advertising with Alison Demos (Senior Partner and Director of Ethnographic Research at Ogilvy & Mather)
7:30-8:30pm
- How to Make Effective Marketing Communications with Tom Magnus (Advertising Consultant)
- Reaching Today’s Elusive Consumer with Peter DeNunzio (General Manager at Experian)
- Women in Marketing Panel
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Saturday
9:00 am Keynote
- Engage the Contemporary Consumer with Adam Goldstein ’81 (CEO & President of Royal Caribbean)
10:30-11:30am
- Personalized Marketing with Professor Chris Keunne (Founder and CEO of Rosemark Capital Group and Founder of Rosetta)
- Creativity in 140 Characters with Guy Yalif (Former Head of Global Product Marketing at Twitter)
11:30am-12:30pm
- Personal Branding – “The Need to be Different” with Professor Steven Savino (LeHigh University)
- Beauty is Only Skin Deep – What Lies Beneath? Connecting on a Deeper Level with Today’s Beauty Consumer with Kat Peeler (Senior Vice President, Marketing at L’Oreal)
- Careers in Marketing Panel
12:30-1:30pm – Lunch & Networking
- Have lunch with our speakers! Sign up to be paired with two speakers or alumni from REACH or enjoy lunch with friends.
1:30-3pm – REACHTalks
- Rising Above the Noise of a Cluttered and Crowded Category with Tom Butta (Chief Marketing Officer at AppNexus)
- Unlocking the content creation potential of your brand with David Dunne (Chief Executive Officer at Velocidi)
- Negative Cost Marketing with Albe Zakes (Global Vice President, Media at TerraCycle)
- Building an Agile Marketing Department to Increase ROI with Jane Manfred (Associate Vice President, Product Owner of Marketing Evolution)
- Developing a Marketing Plan on a Startup’s Budget with David Levit ’10 (Founder and Chief Executive Officer of RunwayStop)
3:00-4pm
- The Digital Revolution, Economics and Marketing with Professor Swati Bhatt (Princeton University)
- Real-time Marketing with Jade Guanchez-Leet ’06 (Senior Manager, Integrated Marketing Communications at the Coca-Cola Company)
4:00-5pm
- 360 Experience Panel
- The politics, power and values of corporate branding with David May ’80 (Chief Marketing Officer at AIG)
5:00-6:15pm Keynote
- “I bequeath thee” with Michael Goldberg (Chief Marketing Officer at Deutsch Inc.)
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