REACH 2014 Agenda

Take a look at what we have in store for REACH 2014! Attendees have a wide array of speakers and presentation topics, ranging from budget marketing for a startup to personal branding and standing out. Once you have validated your ticket, you will receive an email allowing you to select your session.

Schedule3

Friday

5:00-6:15pm Keynote

  • Global Insights Driving Local Engagement with Lorraine Hansen (President of Global Snacks at Pepsi Co)

6:30-7:30pm

  • Brand and Storytelling Power: Real world practices, battles and lessons with Eric Hermelee (Senior Director of Marketing at Microsoft)
  • Ethnography and Advertising with Alison Demos (Senior Partner and Director of Ethnographic Research at Ogilvy & Mather)

7:30-8:30pm

  • How to Make Effective Marketing Communications with Tom Magnus (Advertising Consultant)
  • Reaching Today’s Elusive Consumer with Peter DeNunzio (General Manager at Experian)
  • Women in Marketing Panel

 

Saturday

9:00 am Keynote

  • Engage the Contemporary Consumer with Adam Goldstein ’81 (CEO & President of Royal Caribbean)

10:30-11:30am

  • Personalized Marketing with Professor Chris Keunne (Founder and CEO of Rosemark Capital Group and Founder of Rosetta)
  • Creativity in 140 Characters with Guy Yalif (Former Head of Global Product Marketing at Twitter)

11:30am-12:30pm

  • Personal Branding – “The Need to be Different” with Professor Steven Savino (LeHigh University)
  • Beauty is Only Skin Deep – What Lies Beneath? Connecting on a Deeper Level with Today’s Beauty Consumer with Kat Peeler (Senior Vice President, Marketing at L’Oreal)
  • Careers in Marketing Panel

12:30-1:30pm – Lunch & Networking

  • Have lunch with our speakers! Sign up to be paired with two speakers or alumni from REACH or enjoy lunch with friends.

1:30-3pm – REACHTalks

  • Rising Above the Noise of a Cluttered and Crowded Category with Tom Butta (Chief Marketing Officer at AppNexus)
  • Unlocking the content creation potential of your brand with David Dunne (Chief Executive Officer at Velocidi)
  • Negative Cost Marketing with Albe Zakes (Global Vice President, Media at TerraCycle)
  • Building an Agile Marketing Department to Increase ROI with Jane Manfred (Associate Vice President, Product Owner of Marketing Evolution)
  • Developing a Marketing Plan on a Startup’s Budget with David Levit ’10 (Founder and Chief Executive Officer of RunwayStop)

3:00-4pm

  • The Digital Revolution, Economics and Marketing with Professor Swati Bhatt (Princeton University)
  • Real-time Marketing with Jade Guanchez-Leet ’06 (Senior Manager, Integrated Marketing Communications at the Coca-Cola Company)

4:00-5pm

  • 360 Experience Panel
  • The politics, power and values of corporate branding with David May ’80 (Chief Marketing Officer at AIG)

5:00-6:15pm Keynote

  • “I bequeath thee” with Michael Goldberg (Chief Marketing Officer at Deutsch Inc.)