Attend one of our three REACH Panels and engage in an intimate discussion with our speakers on a variety of topics. Note that panelists may change.


Women in Marketing Panel

Friday 4/4 at 7:30pm 

Featuring Kat Peeler, Josie Lee, Alison Demos and more.

Women have become the strategic and creative minds behind some of the world’s greatest marketing campaigns. Yet, women hold only 24% of the most senior roles in business –  the same percentage that women held in 2007 (Read more). However, marketing has seen a huge growth over the past year – women held 13% of Chief Marketing Officer positions in 2013 versus 8% in 2012. What’s holding women back from becoming powerful leaders in the marketing? Join our panel of speakers who will discuss the stigmas women might face in the marketing world, and how to overcome those challenges and become a strong leader.


Moderated by Kathleen Mannheimer – Senior Associate Director for Counseling and Programming, Office of Career Services, Princeton University
Kathleen Mannheimer is Senior Associate Director for Counseling and Programming in the Office of Career Services at Princeton University. Kathleen’s background spans a wide range of industries and roles, including non-profit leadership, corporate human resources management, as well as her current higher education leadership role.

  • Kat Peeler ’85 –  Senior Vice President of Marketing, L’Oreal
    Kat Peeler is the Senior Vice President of Marketing at L’Oréal, leading global development of the Pureology brand in the Professional Product Division. Kat has won numerous awards and accolades. Brandweek magazine named her a “2003 Marketer of the Next Generation”. Kat was also named a “Top Executive in Marketing & Advertising” by Black Enterprise Magazine in 2012 and 2013. (Read full bio here)
  • Josie Lee ’05 –  Senior Solutions Account Manager, LinkedIn
    Josie Lee is a Senior Solutions Account Manager at LinkedIn. She graduated from Princeton in 2005 with a degree in Sociology. She has won numerous awards and accolades, including the All-Star Award in 2009 and 2010 for her work at Google, and the 2013 “ClubIN” Top Performers Club for her work with LinkedIn. (Read full bio here)
  • Alison Demos ’98 –  Senior Partner and Director of Ethnographic Research, Ogilvy & Mather
    Alison Demos is the Senior Partner and Director of Ethnographic Research at Oglivy & Mather, a leading advertising, marketing and public relations agency. Her past experience includes working as Director of Trend Research at Faith Popcorn’s Brain Reserve, Managing Director for KRC Research, and Executive Director of Strategic Planning for Hanft Raboy and Partners. (Read full bio here)


Careers in Marketing Panel

Saturday 4/5 at 11:30am

Moderated by Eric Hermelee, Senior Director of Marketing at Microsoft; Featuring Wendell Collins, Thomas Butta, Jessica Wey and more.

Marketing is a skill you’ll need no matter what industry you enter. Join our panel of speakers who will discuss the various undergraduate options in marketing, and talk about the changing hiring trends that are going to affect anyone looking to enter the job market. Learn about how to best use your marketing and advertising skills, understand a market that is increasingly hiring undergraduates over MBAs, and find out about the different marketing opportunities that interest you in fields ranging from advertising to finance, healthcare, tech.

Moderators and Speakers

Moderated by Eric Hermelee ‘89 – Senior Director of Marketing, Xbox, Microsoft
Eric Hermelee is the Senior Director of Marketing for the Xbox division at Microsoft. He graduated from Princeton in 1989 with a degree in History, and earned his MA from Johns Hopkins University in 1995. In the past, he has worked with IBM as a Group Marketing Manager. Eric has served on the Alumni Board of Advertise This since 2013. (Read full bio here)

  • Wendell Collins – Director of Corporate Relations for the Bendheim Center for Finance, Princeton University
    Wendell Collins is the Director of Corporate Relations for the Bendheim Center for Finance at Princeton University. Prior to joining Princeton, Collins spent 11 years at Merrill Lynch, where her roles ranged from Vice President of Publicity for the Private Client Group to managing business development, training and marketing and communications initiatives for Merrill’s Global Bank Group. Before Merrill Lynch, she was Director of Corporate Communications and Director of Affiliate Relations for The Associated Press and Marketing Communications Manager at Dow Jones. (Read full bio here)
  • Thomas Butta (@ThomasButta) –  Chief Marketing Officer, AppNexus
    Thomas Butta is currently Chief Marketing Officer at AppNexus, an advertising technology platform that powers trading solutions and marketplaces for Internet advertising. He has worked as an executive officer with top tier companies such as Red Hat, Parametric Technology Corp, NICE Systems, and FGI. Thomas is a Fast Company Fast 50 Reader’s Choice winner, authors the popular blog, Speed Matters, and writes for the Huffington Post, Thought Leaders LLC, Best Thinking, Business2Community and (Read full bio here)
  • Jessica Wey ’07 – Vice President, Associate Creative Director (Copy) at HAVAS LIFE Metro
    Jessica Wey is currently working at Havas Life Metro, and leading the creative team on a Genentech Oncology product launch. Her agency experience includes Draftfcb Healthcare, LLNS Healthcare Communication, and AgencyRx, where she worked on product launches and advertising campaigns with global clients Novartis and Bristol-Myers Squibb. Jessica received the Spirit of Princeton Award in 2007, awarded to undergraduate students who made a positive contribution to various facets of the University. (Read full bio here)


360 Marketing Experience

Saturday 4/5 at 4:00pm

Moderated by Professor Steven Savino, LeHigh University; Featuring Adam Goldstein, Jade Guanchez-Leet, Guy Yalif

Gone are the days where marketing and advertising are limited to a TV Screen. Marketing is now all around us – from the social networks we use to express ourselves to the mobile devices we hold in our hands. Marketing has become an all immersive, 360 degree experience. Join us to learn more from our speakers as they speak about their own companies and how marketing has changed over the years and will continue to change to become a fully immersive, 360 experience.

Moderator and Speakers

Moderated by Professor Steven Savino – Professor in the Department of Marketing at Lehigh University
Steven Savino is a Professor in the Department of Marketing at Lehigh University. He earned his BA at Villanova, and went on to receive his MBA from the Babcock School of Management. He is the President & CEO of Savino Global Group.His past experience includes working as VP of Global Marketing for Century 21, and and VP of Unilever Bestfoods. (Read full bio here)

  • Adam Goldstein ‘81 P’17 – Chief Executive Officer & President, Royal Caribbean International
    Adam Goldstein is the currenIn the past, he has worked as a consultant with Gotaas-Larsen and as an attorney with Baker & McKenzie. In 1998, Advertising Age named Adam one of their “Marketing 100”, the magazine’s roundup of the best and brightest marketing minds. (Read full bio here)
  • Guy Yalif ‘94 (@gyalif) – Former Head of Global Product Marketing, Twitter
    Guy Yalif spent the last three years serving as Head of Global Product Marketing at Twitter, a preeminent online social networking and microblogging service. In the past, he worked with Yahoo!, QRS Corporation, and Tradeweave, Inc. He has served on the alumni board of Advertise This since 2013. (Read full bio here)
  • Jade Guanchez- Leet ‘06 (@jadealeet) – Senior Manager of Integrated Marketing Communications, Coca-Cola
    Jade Guanchez- Leet is the Senior Manager of Integrated Marketing Communications at The Coca-Cola Company, an eminent beverage corporation. Jade is responsible for leading integrated marketing for the Company’s portfolio in Mexico, and oversees marketing communications strategy, creative development and production, and connections and media planning. Prior to joining The Coca-Cola Company, Jade held several positions at American Express across marketing analytics, portfolio management, brand management, design and advertising. (Read full bio here)