Attend one of our three REACH Panels and engage in an intimate discussion with our speakers on a variety of topics. Note that panelists may change.
Women in Marketing PanelFriday 4/4 at 7:30pmFeaturing Kat Peeler, Josie Lee, Alison Demos and more. Women have become the strategic and creative minds behind some of the world’s greatest marketing campaigns. Yet, women hold only 24% of the most senior roles in business – the same percentage that women held in 2007 (Read more). However, marketing has seen a huge growth over the past year – women held 13% of Chief Marketing Officer positions in 2013 versus 8% in 2012. What’s holding women back from becoming powerful leaders in the marketing? Join our panel of speakers who will discuss the stigmas women might face in the marketing world, and how to overcome those challenges and become a strong leader. |
SpeakersModerated by Kathleen Mannheimer – Senior Associate Director for Counseling and Programming, Office of Career Services, Princeton University
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Careers in Marketing PanelSaturday 4/5 at 11:30amModerated by Eric Hermelee, Senior Director of Marketing at Microsoft; Featuring Wendell Collins, Thomas Butta, Jessica Wey and more. Marketing is a skill you’ll need no matter what industry you enter. Join our panel of speakers who will discuss the various undergraduate options in marketing, and talk about the changing hiring trends that are going to affect anyone looking to enter the job market. Learn about how to best use your marketing and advertising skills, understand a market that is increasingly hiring undergraduates over MBAs, and find out about the different marketing opportunities that interest you in fields ranging from advertising to finance, healthcare, tech. |
Moderators and SpeakersModerated by Eric Hermelee ‘89 – Senior Director of Marketing, Xbox, Microsoft
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360 Marketing ExperienceSaturday 4/5 at 4:00pmModerated by Professor Steven Savino, LeHigh University; Featuring Adam Goldstein, Jade Guanchez-Leet, Guy Yalif Gone are the days where marketing and advertising are limited to a TV Screen. Marketing is now all around us – from the social networks we use to express ourselves to the mobile devices we hold in our hands. Marketing has become an all immersive, 360 degree experience. Join us to learn more from our speakers as they speak about their own companies and how marketing has changed over the years and will continue to change to become a fully immersive, 360 experience. |
Moderator and SpeakersModerated by Professor Steven Savino – Professor in the Department of Marketing at Lehigh University
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