Tag Archives: marketing

Trip to Deutsch Inc. NYC (November 15, 2013)

By YANIV SAPIR, DALIA KATAN and MAGGIE ZHANG   Advertise This accomplished yet another Princeton ‘first’ on November 15: an inside look into an advertising agency. With an early start to their Friday morning, 30 Princeton students boarded the charter bus at 9am, each with their own motivation for going – whether the desire to […]

Tour of Deutsch Inc.

Come with Advertise This to visit Deutsch Inc! Deutsch has been named one of the Top 10 Advertising Agencies by Forbes and Ad Age, and has served a wide range of clients, such as DirecTV, Johnson & Johnson, Kodak, Microsoft, PNC Bank, and Snapple. Get excited to meet people on their creative team and gain more insight into how […]

Communications Careers Networking Event (October 2, 2013)

By OLIVIA ADECHI   On October 2nd 2013 Advertise This co-hosted a communications careers networking event with Career Services. That night the Career Services’ office was packed with undergraduates from all years looking to learn more about communications careers in general as well as looking to speak to specific individuals. The careers represented by professionals […]

Rosetta talks Marketing (September 25, 2013)

By OLIVIA ADECHI   What differentiates you from the pack? On September 25th Rosetta, marketing and advertising consulting firm came to Princeton and ran a workshop for our members. In front of a packed room, Rosetta employee and Princeton alumnus, Jason Bell ran a workshop geared towards illustrating the importance of an individual’s online brand from […]

Princeton’s First Fashion Marketing Panel (April 9, 2013)

BY KATHERINE KANEHANN On April 9th, Advertise This held Princeton’s first-ever fashion marketing panel.  Representatives from Cartier, Shiseido, Ann Taylor, Valentino, DKNY and Madeo were present, offering their insider secrets about marketing their particular label. Though there were many commonalities between the marketing strategies of each brand, there exists a distinct direction that made each brand […]

Google and Youtube Discuss Marketing with Advertise This (February 25, 2013)

By OLIVIA ADECHI On February 25th, 2013 Producting Marketing Manager of Youtube, Beth McGrath, gave a presentation on Google’s marketing strategies to an emphatic group of fourty Princeton students. Her intelligent and straightforward presentation was peppered with some of the sweetest Google ads, starting with the first one they ever aired. Interestingly enough, Google believed […]

All-Day Intro to Marketing Seminar with Rod McNealy ’72 (February 16, 2013)

By KATHERINE KANEHANN Back from last year by popular demand, the Introduction to Marketing Seminar with Princeton grad Rod McNealy ’72 was held Saturday, February 16th.  The event was co-sponsored by Career Services. McNealy himself is now the Principal of McNealy Advanced Communications, at the same time conducting marketing and advertising courses at the Wharton […]

Business-to-Business Marketing with Bliss PR (February 12, 2013)

By OLIVIA ADECHI On February 12th the AdThis board and some of its members had the pleasure of sitting down to a small dinner and interactive conference with John Bliss ’65, retired CEO and co-founder of the business-to-business marketing firm Bliss PR. A Princetonian of the class of ’65, John Bliss gave those present at […]

Lunch with Liz Arnold ’98 of Google (February 7, 2013)

By KATHERINE KANEHANN Last Thursday Advertise This! sponsored a discussion over lunch with Liz Arnold, class of ’98.  The discussion began with a brief general history of Liz’s education and experience prior to her current job as University Programs Specialist at Google.  The floor then opened up to a question and answer session between attendees […]